/*! social-pinks — page styles: paid-marketing
    Generated from the static build. Edit the source HTML and re-run
    tools/build-theme.py, or edit here directly once you stop regenerating. */
@media(prefers-reduced-motion:reduce){}
.hero-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:40px;align-items:center}
.hero-media{position:relative;margin-top:6px}
@media(max-width:940px){.hero-grid{grid-template-columns:1fr;gap:26px}.hero-media{margin-top:26px}.mediacard img{height:300px}}
/* ===== HERO — variation 2: full-bleed image banner ===== */
.hero.hero2{padding:0;background:#fff}
.hero2 .bgwrap{position:relative;min-height:560px;display:flex;align-items:center;overflow:hidden}
.hero2 .bgwrap>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:62% 18%;z-index:0}
.hero2 .bgwrap::before{content:"";position:absolute;inset:0;background:linear-gradient(100deg,rgba(255,255,255,.86) 0%,rgba(255,255,255,.62) 32%,rgba(255,255,255,.34) 58%,rgba(255,255,255,.12) 100%);z-index:1}
.hero2 .wrap{position:relative;z-index:2;padding:56px 24px;width:100%;text-align:left}
.hero2 .herocopy{max-width:560px}
.hero2 .kick{background:rgba(255,255,255,.85)}
.hero2 .herostats{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:26px;max-width:480px}
.hero2 .herostats>div{background:rgba(255,255,255,.7);backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px);border:1px solid rgba(255,255,255,.7);border-radius:14px;padding:12px 8px;text-align:center;box-shadow:var(--shadow-sm)}
.hero2 .herostats b{font-size:1.35rem}
.hero2 .herostats span{text-transform:uppercase;letter-spacing:.04em;font-size:.62rem;font-weight:700;margin-top:2px}
@media(max-width:980px){.hero2 .bgwrap>img{object-position:70% 15%}.hero2 .bgwrap::before{background:linear-gradient(100deg,rgba(255,255,255,.9) 0%,rgba(255,255,255,.7) 42%,rgba(255,255,255,.4) 66%,rgba(255,255,255,.18) 100%)}}
@media(max-width:760px){
    .hero2 .bgwrap{min-height:auto;display:block}
    .hero2 .bgwrap>img{position:static;width:100%;height:280px;object-fit:cover;object-position:60% 12%}
    .hero2 .bgwrap::before{display:none}
    .hero2 .wrap{padding:28px 24px 36px}
    .hero2 .herostats{max-width:none}
    .hero2 .herocopy{max-width:none}
  }
/* ===== service-page additions (same tokens/theme) ===== */
.byline{display:flex;flex-wrap:wrap;align-items:center;gap:8px 12px;font-size:.82rem;color:var(--ink-3);margin-top:16px}
.byline .av{width:26px;height:26px;border-radius:50%;background:var(--ink);color:var(--spring-hi);display:grid;place-items:center;font-family:var(--disp);font-weight:800;font-size:.62rem}
.byline b{color:var(--ink)}
.byline .vf{display:inline-flex;align-items:center;gap:4px;color:var(--green);font-weight:600}
.byline .vf svg{width:13px;height:13px}
/* hero float visuals */
.hero-media{position:relative}
.serpcard{position:absolute;left:-14px;bottom:22px;width:266px;max-width:70%;background:rgba(255,255,255,.92);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border:1px solid var(--line-2);border-radius:16px;box-shadow:var(--shadow-lg);padding:14px 16px;z-index:3}
.serpcard .u{font-size:.72rem;color:#3b7a3b;display:flex;align-items:center;gap:7px}
.serpcard .u .g{width:15px;height:15px;border-radius:50%;background:conic-gradient(from -40deg,#EA4335,#FBBC05,#34A853,#4285F4,#EA4335);flex:none}
.serpcard .t{font-family:var(--disp);color:#1a0dab;font-size:.98rem;font-weight:700;margin:5px 0 3px;line-height:1.2}
.serpcard .d{font-size:.75rem;color:var(--ink-2);line-height:1.42}
.serpcard .bd{margin-top:9px;display:inline-flex;align-items:center;gap:6px;font-size:.68rem;font-weight:800;color:#0a7a4e;background:#e9fbf3;border-radius:999px;padding:4px 10px}
.fchip{position:absolute;background:#fff;border:1px solid var(--line-2);border-radius:14px;box-shadow:var(--shadow);padding:10px 14px;z-index:3;display:flex;align-items:center;gap:10px}
.fchip .ic{width:34px;height:34px;border-radius:10px;display:grid;place-items:center;color:#fff;flex:none}
.fchip .ic svg{width:17px;height:17px}
.fchip b{font-family:var(--disp);font-weight:800;font-size:1.02rem;display:block;line-height:1}
.fchip small{font-size:.64rem;color:var(--ink-3)}
.fchip.tr{top:-18px;right:12px;animation:fl 6s ease-in-out infinite}
.fchip.bl{bottom:-18px;left:10px;animation:fl 7s ease-in-out infinite .8s}
/* full-screen hero fold */
.hero.fold{min-height:0;display:flex;flex-direction:column;align-items:stretch}
@media(max-width:520px){.serpcard,.fchip{display:none}}
/* what is SEO */
.whatgrid{display:grid;grid-template-columns:1.02fr .98fr;gap:36px;align-items:center}
@media(max-width:900px){.whatgrid{grid-template-columns:1fr;gap:26px}}
.takes{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:26px}
@media(max-width:900px){.takes{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.takes{grid-template-columns:1fr}}
.take{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:20px;transition:transform .16s,box-shadow .2s,border-color .2s}
.take:hover{transform:translateY(-3px);box-shadow:var(--shadow);border-color:var(--pink)}
.take .ic{width:40px;height:40px;border-radius:12px;display:grid;place-items:center;color:#fff;margin-bottom:12px}
.take .ic svg{width:20px;height:20px}
.take b{font-family:var(--disp);font-size:.95rem;display:block;margin-bottom:4px}
.take p{font-size:.83rem;color:var(--ink-2);margin:0;line-height:1.5}
/* services 4-col + CTA card */
.svc8{grid-template-columns:repeat(4,1fr)}
@media(max-width:1000px){.svc8{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.svc8{grid-template-columns:1fr}}
.svc-cta{background:linear-gradient(155deg,var(--ink),var(--forest-2));border-color:transparent!important;display:flex;flex-direction:column;justify-content:center}
.svc-cta .ic{background:rgba(255,255,255,.14)!important}
.svc-cta h3{color:#fff}
.svc-cta p{color:rgba(255,255,255,.8)}
.svc-cta .go{color:var(--spring-hi)}
a.svc-cta:hover{box-shadow:var(--shadow-lg)}
/* how-we-work flow timeline (light, colorful) */
.flow{position:relative;display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:6px}
.flow::before{content:"";position:absolute;top:32px;left:12%;right:12%;height:3px;border-radius:3px;background:linear-gradient(90deg,var(--pink),#3b82f6,#f59e0b,#14b8a6);z-index:0}
@media(max-width:820px){.flow{grid-template-columns:1fr 1fr;gap:32px 22px}.flow::before{display:none}}
@media(max-width:520px){.flow{grid-template-columns:1fr}}
.fstep{position:relative;z-index:1;text-align:center;display:flex;flex-direction:column;align-items:center}
.fstep .fic{width:64px;height:64px;border-radius:50%;display:grid;place-items:center;color:#fff;box-shadow:var(--shadow);margin-bottom:18px;position:relative}
.fstep .fic svg{width:27px;height:27px}
.fstep .fic .n{position:absolute;bottom:-7px;right:-7px;width:24px;height:24px;border-radius:50%;background:#fff;border:2px solid currentColor;font-family:var(--disp);font-weight:800;font-size:.7rem;display:grid;place-items:center}
.fstep h3{font-family:var(--disp);font-size:1.1rem;margin-bottom:7px}
.fstep p{font-size:.9rem;color:var(--ink-2);max-width:26ch}
/* what's inside the audit */
.kitgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
@media(max-width:820px){.kitgrid{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.kitgrid{grid-template-columns:1fr}}
.kit{display:flex;gap:14px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:20px;transition:transform .16s,box-shadow .2s,border-color .2s}
.kit:hover{transform:translateY(-3px);box-shadow:var(--shadow);border-color:var(--pink)}
.kit .ic{width:42px;height:42px;border-radius:12px;display:grid;place-items:center;color:#fff;flex:none}
.kit .ic svg{width:21px;height:21px}
.kit b{font-family:var(--disp);font-size:.98rem;display:block;margin-bottom:3px}
.kit p{font-size:.85rem;color:var(--ink-2);margin:0;line-height:1.5}
.kitnote{text-align:center;margin-top:22px;color:var(--ink-2);font-size:.94rem}
.kitnote b{color:var(--ink)}
/* h3 semantics for sub-cards (keep homepage look) */
.step h3{font-family:var(--disp);font-size:1.2rem;font-weight:700;margin-bottom:7px}
.work .body h3{font-family:var(--disp);font-size:1.05rem;font-weight:700;margin:5px 0 6px}
.epill h3{font-family:var(--disp);font-size:1.05rem;font-weight:700;margin:4px 0 7px}
/* AEO answer / definition */
.answer{background:#fff;border:1px solid var(--line-2);border-left:4px solid var(--pink);border-radius:var(--r-lg);padding:26px 28px;box-shadow:var(--shadow-sm)}
.answer .q{font-family:var(--disp);font-weight:800;font-size:1.15rem;letter-spacing:-.01em;margin-bottom:8px}
.answer p{color:var(--ink-2);font-size:1rem;margin-top:10px}
.answer .lead-a{color:var(--ink);font-size:1.04rem;font-weight:500}
/* E-E-A-T pillars */
.eeat{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
@media(max-width:900px){.eeat{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.eeat{grid-template-columns:1fr}}
.epill{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:22px}
.epill .ic{width:44px;height:44px;border-radius:13px;display:grid;place-items:center;color:#fff;margin-bottom:14px}
.epill .ic svg{width:22px;height:22px}
.epill .k{font-family:var(--disp);font-size:.68rem;font-weight:800;letter-spacing:.09em;text-transform:uppercase;color:var(--pink)}
.epill p{font-size:.88rem;color:var(--ink-2)}
/* author card */
.authorcard{display:flex;gap:18px;align-items:center;flex-wrap:wrap;background:var(--ink);color:#fff;border-radius:var(--r-lg);padding:24px 26px;box-shadow:var(--shadow)}
.authorcard .mono{width:64px;height:64px;border-radius:50%;background:linear-gradient(135deg,var(--pink),#8b5cf6);display:grid;place-items:center;font-family:var(--disp);font-weight:800;font-size:1.3rem;color:#fff;flex:none}
.authorcard .who b{font-family:var(--disp);font-size:1.05rem}
.authorcard .who .role{color:var(--spring-hi);font-size:.86rem;font-weight:600}
.authorcard .who p{color:rgba(255,255,255,.75);font-size:.86rem;margin-top:6px;max-width:56ch}
.authorcard .creds{margin-left:auto;display:flex;gap:8px;flex-wrap:wrap}
.authorcard .creds span{font-size:.72rem;font-weight:600;color:#fff;background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.16);border-radius:999px;padding:6px 12px}
@media(max-width:640px){.authorcard .creds{margin-left:0;width:100%}}
.geo{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center}
@media(max-width:900px){.geo{grid-template-columns:1fr;gap:28px}}
.geo .copy h2{font-size:clamp(1.7rem,3vw,2.15rem);letter-spacing:-.03em;max-width:18ch}
.geo .copy .lead{margin:14px 0 18px;color:var(--ink-2);font-size:1.02rem;max-width:46ch}
.geo .checks{list-style:none;padding:0;margin:0 0 20px;display:grid;gap:10px}
.geo .checks li{display:flex;gap:10px;align-items:flex-start;font-size:.94rem}
.geo .checks li svg{width:18px;height:18px;color:var(--green);flex:none;margin-top:3px}
.mock{height:100%;border-radius:var(--r-xl);overflow:hidden;box-shadow:var(--shadow-lg);border:1px solid var(--line-2);background:#fff}
.mock svg{display:block;width:100%;height:100%}
.relstrip{display:flex;flex-wrap:wrap;gap:10px;justify-content:center;margin-top:8px}
.relstrip a{display:inline-flex;align-items:center;gap:8px;font-family:var(--disp);font-weight:600;font-size:.86rem;color:var(--ink);background:#fff;border:1px solid var(--line-2);border-radius:999px;padding:9px 16px;transition:transform .15s,border-color .2s,color .2s}
.relstrip a:hover{transform:translateY(-2px);border-color:var(--pink);color:var(--pink)}
.relstrip a .dot{width:9px;height:9px;border-radius:3px;flex:none}
/* ---- Paid Ads page unique sections ---- */
.bt-card{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:clamp(24px,3vw,38px);box-shadow:var(--shadow-sm);max-width:820px;margin:0 auto}
.bt-track{display:flex;height:56px;border-radius:14px;overflow:hidden;margin-bottom:24px;border:1px solid var(--line)}
.bt-seg{display:flex;align-items:center;justify-content:center;color:#fff;font-family:var(--disp);font-weight:800;font-size:.9rem;transition:flex .6s ease}
.bt-legend{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.bt-lg{display:flex;gap:11px;align-items:flex-start}
.bt-sw{width:14px;height:14px;border-radius:4px;margin-top:4px;flex:none}
.bt-lg b{font-family:var(--disp);font-size:.94rem;display:block;color:var(--ink)}
.bt-lg span{font-size:.8rem;color:var(--ink-3)}
@media(max-width:600px){.bt-legend{grid-template-columns:1fr}.bt-track{height:46px}}
/* teardown finale (split, distinct from Social's centered CTA and SEO's audit band) */
.td-final{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(28px,4vw,52px);align-items:center;background:linear-gradient(150deg,var(--ink),var(--forest-2));border-radius:var(--r-xl);padding:clamp(32px,4vw,56px);position:relative;overflow:hidden}
.td-final::after{content:"";position:absolute;left:-10%;bottom:-60%;width:46%;height:200%;background:radial-gradient(circle,rgba(45,142,255,.35),transparent 66%);opacity:.6}
.td-l{position:relative;z-index:1}
.td-l h2{color:#fff;font-size:clamp(1.8rem,3.3vw,2.5rem);font-weight:800;margin-top:16px}
.td-l p{color:rgba(255,255,255,.8);margin-top:14px;font-size:1.02rem}
.td-ticks{display:flex;flex-direction:column;gap:10px;margin-top:20px}
.td-ticks div{display:flex;align-items:center;gap:10px;font-size:.93rem;color:rgba(255,255,255,.9)}
.td-ticks svg{width:18px;height:18px;color:var(--spring);flex:none}
.td-trust{margin-top:20px;font-size:.9rem;color:rgba(255,255,255,.75)}
.td-trust b{color:#fff}
.td-r{position:relative;z-index:1}
.td-preview{background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.12);border-radius:18px;overflow:hidden}
.td-pv-top{display:flex;align-items:center;gap:7px;padding:12px 15px;border-bottom:1px solid rgba(255,255,255,.1)}
.td-dot{width:10px;height:10px;border-radius:50%;background:#fb6340}
.td-pv-title{margin-left:8px;font-size:.74rem;color:rgba(255,255,255,.6);font-family:ui-monospace,monospace}
.td-pv-body{padding:20px}
.td-play{width:54px;height:54px;border-radius:50%;background:var(--pink);display:grid;place-items:center;margin:0 auto 18px;box-shadow:0 10px 30px -8px rgba(230,0,126,.7);cursor:pointer}
.td-pv-row{display:flex;align-items:center;justify-content:space-between;padding:11px 0;border-top:1px solid rgba(255,255,255,.08);color:rgba(255,255,255,.82);font-size:.88rem}
.td-pv-row b{font-family:var(--disp);font-size:1.02rem}
@media(max-width:760px){.td-final{grid-template-columns:1fr}}
/* ROBUST icon guard */
svg:not([width]){max-width:100%}
.band :where(h3,h4,li,summary,.kick,.badge,.go,.vf) svg:not([width]){width:1.1em;height:1.1em}
.pp-list .k svg{width:14px!important;height:14px!important}
.relstrip svg:not([width]){width:1em;height:1em}
/* PPC services panel */
.pp-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:center}
.pp-copy h3{font-size:1.4rem;display:flex;align-items:center;gap:11px}
.pp-badge{width:40px;height:40px;border-radius:11px;display:grid;place-items:center;flex:none}
.pp-badge svg{width:21px;height:21px}
.pp-copy p{color:var(--ink-2);margin-top:12px;font-size:.98rem}
.pp-stat{display:inline-flex;align-items:baseline;gap:10px;margin-top:16px;border-radius:12px;padding:12px 16px}
.pp-stat b{font-family:var(--disp);font-weight:800;font-size:1.8rem;line-height:1}
.pp-stat span{font-size:.8rem;color:var(--ink-2)}
.pp-list{display:grid;gap:10px}
.pp-list .item{display:flex;gap:12px;background:var(--lilac);border:1px solid var(--line);border-radius:12px;padding:12px 14px}
.pp-list .k{width:26px;height:26px;border-radius:7px;background:#fff;border:1px solid var(--line-2);display:grid;place-items:center;flex:none}
.pp-list .k svg{width:14px;height:14px}
.pp-list b{font-family:var(--disp);font-size:.88rem;display:block}
.pp-list span{font-size:.78rem;color:var(--ink-3)}
@media(max-width:760px){.pp-grid{grid-template-columns:1fr}}
/* PPC budget — fuller two-column */
.bt-wrap{display:grid;grid-template-columns:1.35fr .8fr;gap:22px;align-items:stretch;max-width:1060px;margin:0 auto}
.bt-card{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:clamp(22px,2.6vw,32px);box-shadow:var(--shadow-sm)}
.bt-head{display:flex;align-items:center;justify-content:space-between;margin-bottom:20px}
.bt-lbl{font-size:.72rem;text-transform:uppercase;letter-spacing:.05em;color:var(--ink-3);font-weight:700}
.bt-total{font-family:var(--disp);font-weight:800;font-size:2rem;color:var(--ink);line-height:1}
.bt-tag{display:inline-flex;align-items:center;gap:6px;font-size:.72rem;font-weight:700;color:var(--green);background:var(--mint);padding:6px 12px;border-radius:999px}
.bt-tag svg{width:14px;height:14px}
.bt-track{display:flex;height:56px;border-radius:14px;overflow:hidden;margin-bottom:24px;border:1px solid var(--line);background:var(--lilac)}
.bt-seg{display:flex;align-items:center;justify-content:center;color:#fff;font-family:var(--disp);font-weight:800;font-size:.9rem;transition:flex 1.1s cubic-bezier(.22,1,.36,1);min-width:0;overflow:hidden}
.bt-seg span{opacity:0;transition:opacity .4s ease .6s}
.bt-track.filled .bt-seg span{opacity:1}
.bt-legend{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.bt-lg{display:flex;gap:11px;align-items:flex-start}
.bt-sw{width:14px;height:14px;border-radius:4px;margin-top:4px;flex:none}
.bt-lg b{font-family:var(--disp);font-size:.94rem;display:block;color:var(--ink)}
.bt-lg span{font-size:.8rem;color:var(--ink-3)}
.bt-side{background:#141019;border-radius:var(--r-lg);padding:clamp(22px,2.6vw,30px);color:#fff;display:flex;flex-direction:column}
.bt-side h3{color:#fff;font-size:1.12rem}
.bt-side-list{list-style:none;padding:0;margin:16px 0 0;display:flex;flex-direction:column;gap:14px}
.bt-side-list li{display:flex;gap:12px}
.bt-ic{width:32px;height:32px;border-radius:9px;background:rgba(255,255,255,.08);color:var(--c);display:grid;place-items:center;flex:none}
.bt-side-list b{font-family:var(--disp);font-size:.9rem;color:#fff;display:block}
.bt-side-list span{font-size:.78rem;color:rgba(255,255,255,.6)}
.bt-compare{margin-top:auto;padding-top:20px}
.bt-cmp-row{display:flex;align-items:center;justify-content:space-between;font-size:.84rem;padding:9px 0;border-top:1px solid rgba(255,255,255,.1);color:rgba(255,255,255,.82)}
.bt-cmp-head{color:rgba(255,255,255,.5);font-size:.7rem;text-transform:uppercase;letter-spacing:.04em;font-weight:700;border-top:none}
.bt-cmp-row b{font-family:var(--disp);font-size:1rem}
.bt-bad{color:#ff8a8a;text-decoration:line-through;opacity:.85}
.bt-good{color:var(--spring)}
.bt-cmp-win{background:rgba(117,212,157,.08);margin:0 -12px;padding-left:12px;padding-right:12px;border-radius:8px}
.bt-cmp-note{display:flex;align-items:center;gap:7px;margin-top:12px;font-size:.74rem;color:var(--spring)}
.bt-cmp-note svg{width:13px;height:13px;flex:none}
@media(max-width:860px){.bt-wrap{grid-template-columns:1fr}}
@media(max-width:520px){.bt-legend{grid-template-columns:1fr}.bt-track{height:46px}}
/* ===== Interactive animations (shared) ===== */
/* hover lift on all interactive cards */
.svc,.epill,.tcard,.kit,.ce-card,.sp-stat,.pp-list .item{transition:transform .2s cubic-bezier(.22,1,.36,1),box-shadow .25s ease,border-color .2s}
.svc:hover,.epill:hover,.tcard:hover,.kit:hover,.ce-card:hover{transform:translateY(-6px);box-shadow:var(--shadow-lg)}
.pp-list .item:hover{transform:translateX(4px);border-color:var(--line-2)}
/* animated gradient shimmer on primary buttons */
.btn-pink,.btn-ink{position:relative;overflow:hidden}
.btn-pink::after,.btn-ink::after{content:"";position:absolute;top:0;left:-120%;width:60%;height:100%;background:linear-gradient(100deg,transparent,rgba(255,255,255,.28),transparent);transform:skewX(-18deg);transition:left .6s ease}
.btn-pink:hover::after,.btn-ink:hover::after{left:130%}
/* reveal: fade + rise, staggered (works with .rev/.in from SEO JS) */
.rev{opacity:0;transform:translateY(22px);transition:opacity .6s ease,transform .6s cubic-bezier(.22,1,.36,1)}
.rev.in{opacity:1;transform:none}
/* live pulse dot */
@keyframes livepulse{0%,100%{opacity:1;transform:scale(1)}50%{opacity:.35;transform:scale(.8)}}
.live-dot{animation:livepulse 1.6s ease-in-out infinite}
/* tab active underline slide */
.svctab{position:relative}
.svctab.on{animation:tabpop .3s ease}
@keyframes tabpop{0%{transform:scale(.94)}60%{transform:scale(1.04)}100%{transform:scale(1)}}
/* stat number subtle pop when revealed */
.sp-stat.in .sp-stat-b,.ce-card.in b{animation:statpop .5s ease}
@keyframes statpop{0%{transform:scale(.8);opacity:0}100%{transform:scale(1);opacity:1}}
/* floating hero chips */
@keyframes floaty{0%,100%{transform:translateY(0)}50%{transform:translateY(-9px)}}
.fchip{animation:floaty 6s ease-in-out infinite}
.fchip.bl{animation-delay:.8s;animation-duration:7s}
/* card hover on results/geo */
.geo .tcard:hover{transform:translateY(-6px)}
/* respect reduced motion */
@media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}}
/* ROAS calculator */
.rc-wrap{display:grid;grid-template-columns:1fr 1.15fr;gap:22px;align-items:center;max-width:1000px;margin:0 auto;background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:clamp(24px,3vw,36px);box-shadow:var(--shadow-sm)}
.rc-budget-row{display:flex;align-items:flex-start;justify-content:space-between;gap:14px;margin-bottom:22px}
.rc-lbl{font-size:.72rem;text-transform:uppercase;letter-spacing:.05em;color:var(--ink-3);font-weight:700}
.rc-budget{font-family:var(--disp);font-weight:800;font-size:2.3rem;color:var(--ink);line-height:1;margin-top:4px}
.rc-goal-toggle{display:inline-flex;background:var(--lilac);border:1px solid var(--line-2);border-radius:999px;padding:3px}
.rc-goal{border:0;background:transparent;font-family:var(--disp);font-weight:600;font-size:.78rem;color:var(--ink-2);padding:7px 14px;border-radius:999px;cursor:pointer;transition:.15s}
.rc-goal.on{background:var(--ink);color:#fff}
.rc-slider{-webkit-appearance:none;appearance:none;width:100%;height:8px;border-radius:999px;background:linear-gradient(90deg,var(--pink) 0%,var(--pink) 20%,var(--line-2) 20%);outline:none}
.rc-slider::-webkit-slider-thumb{-webkit-appearance:none;width:26px;height:26px;border-radius:50%;background:#fff;border:3px solid var(--pink);box-shadow:var(--shadow);cursor:pointer;transition:transform .12s}
.rc-slider::-webkit-slider-thumb:hover{transform:scale(1.12)}
.rc-slider::-moz-range-thumb{width:26px;height:26px;border-radius:50%;background:#fff;border:3px solid var(--pink);box-shadow:var(--shadow);cursor:pointer}
.rc-scale{display:flex;justify-content:space-between;margin-top:10px;font-size:.7rem;color:var(--ink-3)}
.rc-results{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.rc-res-card{background:var(--t);border:1px solid var(--line);border-radius:16px;padding:20px;text-align:center;transition:transform .2s}
.rc-res-card:hover{transform:translateY(-3px)}
.rc-hero-card{grid-column:1 / -1;background:#141019}
.rc-hero-card .rc-res-b,.rc-hero-card .rc-res-s{color:#fff}
.rc-hero-card .rc-res-b{color:var(--spring)}
.rc-res-ic{width:38px;height:38px;border-radius:11px;background:#fff;color:var(--c);display:grid;place-items:center;margin:0 auto 10px;box-shadow:var(--shadow-sm)}
.rc-hero-card .rc-res-ic{background:rgba(255,255,255,.1);color:var(--spring)}
.rc-res-b{font-family:var(--disp);font-weight:800;font-size:2rem;color:var(--ink);line-height:1}
.rc-res-s{font-size:.76rem;color:var(--ink-2);margin-top:5px}
.rc-note{display:flex;align-items:center;justify-content:center;gap:8px;margin-top:18px;font-size:.78rem;color:var(--ink-3);text-align:center}
.rc-note svg{flex:none;color:var(--ink-3)}
@media(max-width:820px){.rc-wrap{grid-template-columns:1fr}}

/* Shared form-field pattern (.ff / .form2 / .cta-form / .link-card), reused
   from the Services hub so the mid-page enquiry form, the planner inputs and
   the final booking form look consistent sitewide. Duplicated here because
   this page enqueues its own stylesheet rather than page-services.css. */
.ff{display:flex;flex-direction:column;gap:6px}
.ff>span{font-size:.78rem;font-weight:700;color:var(--ink-2)}
.ff>span em{font-weight:400;color:var(--ink-3);font-style:normal}
.ff input,.ff select,.ff textarea{font-family:var(--sans);font-size:.92rem;color:var(--ink);background:#fff;border:1.5px solid var(--line-2);border-radius:11px;padding:11px 13px;outline:none;transition:border-color .15s,box-shadow .15s;width:100%}
.ff input::placeholder,.ff textarea::placeholder{color:var(--ink-3)}
.ff input:focus,.ff select:focus,.ff textarea:focus{border-color:var(--pink);box-shadow:0 0 0 3px rgba(230,0,126,.12)}
.ff textarea{resize:vertical;min-height:70px}
.ff-row{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.ff-note{display:flex;align-items:center;gap:7px;font-size:.74rem;color:var(--ink-3);margin:2px 0 0}
.ff-note svg{flex:none}
@media(max-width:460px){.ff-row{grid-template-columns:1fr}}

.form2{display:grid;grid-template-columns:1fr 1.05fr;gap:30px;align-items:center;max-width:1040px;margin:0 auto}
.form2-copy h2{margin:14px 0 10px}
.form2-copy>p{color:var(--ink-2);font-size:1rem;max-width:44ch}
.form2-points{list-style:none;padding:0;margin:18px 0;display:flex;flex-direction:column;gap:10px}
.form2-points li{display:flex;align-items:center;gap:11px;font-size:.92rem;color:var(--ink)}
.form2-points svg{width:19px;height:19px;color:var(--green);background:var(--mint);border-radius:50%;padding:4px;flex:none}
.form2-form{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:24px;box-shadow:var(--shadow);display:flex;flex-direction:column;gap:13px}
@media(max-width:820px){.form2{grid-template-columns:1fr}}
#get-started.lilac{background:#141019}
#get-started .form2-copy h2{color:#fff}
#get-started .form2-copy>p{color:rgba(255,255,255,.72)}

.cta-form{display:grid;grid-template-columns:1fr 1fr;gap:34px;align-items:center;max-width:960px;margin:0 auto;background:linear-gradient(135deg,#141019,#241a2e);border-radius:var(--r-xl);padding:clamp(28px,3.5vw,44px);position:relative;overflow:hidden}
.cta-form::after{content:"";position:absolute;width:340px;height:340px;background:radial-gradient(circle,rgba(230,0,126,.32),transparent 68%);top:-120px;right:-90px;pointer-events:none}
.cta-form-copy{position:relative;z-index:1}
.cta-form .badge{display:inline-flex;align-items:center;gap:7px;font-size:.72rem;font-weight:700;color:var(--spring);background:rgba(117,212,157,.14);border:1px solid rgba(117,212,157,.3);border-radius:999px;padding:6px 14px}
.cta-form h2{color:#fff;font-size:clamp(1.5rem,2.6vw,2.1rem);margin:14px 0 10px}
.cta-form-copy>p{color:rgba(255,255,255,.72);font-size:.98rem;max-width:44ch}
.cta-form-ticks{display:flex;flex-direction:column;gap:10px;margin:20px 0}
.cta-form-ticks div{display:flex;align-items:center;gap:11px;font-size:.9rem;color:rgba(255,255,255,.88)}
.cta-form-ticks svg{width:20px;height:20px;color:var(--spring);background:rgba(117,212,157,.14);border-radius:50%;padding:4px;flex:none}
.cta-form-alt{display:flex;align-items:center;gap:10px;font-size:.85rem;color:rgba(255,255,255,.6);border-top:1px solid rgba(255,255,255,.12);padding-top:16px;flex-wrap:wrap}
.cta-form-alt a{color:#fff;font-weight:700;display:inline-flex;align-items:center;gap:7px}
.cta-form-form{position:relative;z-index:1;background:#fff;border-radius:var(--r-lg);padding:22px;display:flex;flex-direction:column;gap:12px;box-shadow:var(--shadow-lg)}
.cta-form-form .ff-note{color:var(--ink-3)!important}
@media(max-width:820px){.cta-form{grid-template-columns:1fr}.cta-form-copy{order:-1}}

.link-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;max-width:1080px;margin:0 auto}
.link-card{position:relative;display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:26px 24px;text-decoration:none;overflow:hidden;isolation:isolate;transition:transform .25s cubic-bezier(.22,1,.36,1),box-shadow .3s,border-color .25s}
.link-card::before{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(160deg,var(--t),#fff 62%);opacity:.7;transition:opacity .3s}
.link-card::after{content:"";position:absolute;top:-40px;right:-40px;width:120px;height:120px;border-radius:50%;background:var(--c);opacity:.06;transition:transform .35s ease,opacity .3s;z-index:-1}
.link-card:hover{transform:translateY(-7px);box-shadow:0 18px 40px -12px color-mix(in srgb,var(--c) 35%,transparent);border-color:transparent}
.link-card:hover::before{opacity:1}
.link-card:hover::after{transform:scale(1.5);opacity:.12}
.lc-ic{width:54px;height:54px;border-radius:16px;background:linear-gradient(135deg,var(--c),color-mix(in srgb,var(--c) 70%,#000 8%));color:#fff;display:grid;place-items:center;margin-bottom:18px;box-shadow:0 8px 18px -6px color-mix(in srgb,var(--c) 55%,transparent);transition:transform .3s}
.link-card:hover .lc-ic{transform:scale(1.06) rotate(-3deg)}
.lc-ic svg{width:24px;height:24px}
.lc-ic svg *{stroke:#fff}
.link-card h3{font-family:var(--disp);font-size:1.12rem;color:var(--ink);margin:0 0 9px;letter-spacing:-.01em}
.link-card p{font-size:.88rem;color:var(--ink-2);line-height:1.6;margin:0 0 20px;flex:1}
.lc-go{display:inline-flex;align-items:center;gap:9px;font-family:var(--disp);font-weight:700;font-size:.84rem;color:var(--c);margin-top:auto}
.lc-go::after{content:"→";width:30px;height:30px;border-radius:50%;background:var(--c);color:#fff;display:inline-flex;align-items:center;justify-content:center;font-size:.92rem;font-weight:700;transition:transform .25s;flex:none;line-height:1}
.link-card:hover .lc-go::after{transform:translateX(3px)}
@media(max-width:860px){.link-grid{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.link-grid{grid-template-columns:1fr}}
.link-card.is-multi{cursor:default}
.link-card.is-multi:hover{transform:none;box-shadow:none;border-color:var(--line)}
.link-card.is-multi p{margin-bottom:0}
.link-card.is-multi p a{color:var(--c);font-weight:600;text-decoration:underline;text-underline-offset:2px}

/* Evidence / sources / author-card pattern (.eea-*), also duplicated from the
   Services hub for the Why-us block's evidence cards, sources list and
   fact-checked author panel. */
.eea-card{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);box-shadow:var(--shadow-sm);overflow:hidden}
.eea-main{display:grid;grid-template-columns:auto 1fr;gap:22px;padding:26px 28px}
.eea-avatar{width:72px;height:72px;border-radius:50%;background:linear-gradient(135deg,var(--forest),var(--forest-2));color:var(--spring);display:grid;place-items:center;font-family:var(--disp);font-weight:800;font-size:1.4rem;flex:none}
.eea-name-row{display:flex;align-items:flex-start;justify-content:space-between;gap:16px;flex-wrap:wrap}
.eea-body h3{font-size:1.15rem;margin:0}
.eea-role{font-size:.82rem;color:var(--pink);font-weight:600;margin-top:2px}
.eea-links{display:flex;gap:8px;flex-wrap:wrap}
.eea-link{display:inline-flex;align-items:center;gap:6px;font-size:.76rem;font-weight:700;color:var(--ink-2);background:var(--lilac);border:1px solid var(--line);border-radius:999px;padding:6px 12px;text-decoration:none;transition:.15s}
.eea-link:hover{border-color:var(--pink);color:var(--pink)}
.eea-bio{font-size:.9rem;color:var(--ink-2);margin:12px 0 14px;line-height:1.6}
.eea-creds{display:flex;flex-wrap:wrap;gap:8px}
.eea-cred{font-size:.74rem;color:var(--ink-2);background:var(--lilac);border:1px solid var(--line);border-radius:999px;padding:5px 12px;display:inline-flex;align-items:center;gap:6px}
.eea-foot{display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap;padding:14px 28px;background:var(--lilac);border-top:1px solid var(--line)}
.eea-review{display:flex;align-items:center;gap:9px;font-size:.82rem;color:var(--ink-2)}
.eea-review svg{color:var(--green);flex:none}
.eea-review a{color:var(--ink);text-decoration:none}.eea-review a:hover b{color:var(--pink)}
.eea-dates{font-size:.78rem;color:var(--ink-3);display:flex;align-items:center;gap:8px}
.eea-dates b{color:var(--ink-2)}
.eea-dot{opacity:.5}
.eea-trust{max-width:940px;margin:30px auto 0}
.eea-trust-h{text-align:center;margin-bottom:18px}
.eea-method{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-bottom:20px}
.eea-m-card{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:20px}
.eea-m-ic{width:40px;height:40px;border-radius:11px;background:color-mix(in srgb,var(--c) 12%,transparent);color:var(--c);display:grid;place-items:center;margin-bottom:12px}
.eea-m-card b{font-family:var(--disp);font-size:.92rem;display:block;margin-bottom:5px}
.eea-m-card p{font-size:.82rem;color:var(--ink-2);line-height:1.55;margin:0}
.eea-sources{background:var(--lilac);border:1px solid var(--line);border-radius:var(--r);padding:20px 22px}
.eea-sources-h{font-size:.72rem;font-weight:700;text-transform:uppercase;letter-spacing:.04em;color:var(--ink-3);display:block;margin-bottom:10px}
.eea-sources ul{list-style:none;padding:0;margin:0 0 12px;display:flex;flex-direction:column;gap:7px}
.eea-sources li a{font-size:.86rem;color:var(--ink);text-decoration:none;display:inline-flex;align-items:center;gap:7px;font-weight:500}
.eea-sources li a::before{content:"↗";color:var(--pink);font-weight:700}
.eea-sources li a:hover{color:var(--pink)}
.eea-disclaimer{font-size:.75rem;color:var(--ink-3);margin:0;line-height:1.5;padding-top:10px;border-top:1px solid var(--line)}
@media(max-width:820px){.eea-method{grid-template-columns:1fr}.eea-main{grid-template-columns:1fr;text-align:center;justify-items:center}.eea-name-row{justify-content:center;text-align:center}.eea-creds,.eea-links{justify-content:center}}

/* Child-page hero: no campaign-dashboard widget, so the grid collapses to one
   column and the stat row reads as short lines rather than big numbers. */
.hero-grid.solo{grid-template-columns:1fr;max-width:760px}
.herostats.lines{flex-direction:column;gap:11px;margin:20px 0 10px}
.herostats.lines>div{display:block}
.herostats.lines b{font-family:var(--sans);font-size:.94rem;font-weight:600;color:var(--ink);line-height:1.4;position:relative;padding-left:18px}
.herostats.lines b::before{content:"";position:absolute;left:0;top:.45em;width:8px;height:8px;border-radius:50%;background:var(--pink)}
.herostats.lines span{margin-top:0;padding-left:18px}

/* Unique-element band shared by all five children (leak list, testing
   ladder, quality ladder, exclusion rules, cost benchmark) — a numbered list
   of rows inside a lilac band, reusing the .flow-step number treatment. */
.ue-rows{display:flex;flex-direction:column;gap:14px;max-width:820px;margin:0 auto}
.ue-row{display:flex;gap:16px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:16px;padding:16px 20px}
.ue-n{font-family:var(--disp);font-weight:800;font-size:.95rem;color:#fff;background:var(--pink);width:30px;height:30px;border-radius:50%;display:grid;place-items:center;flex:none}
.ue-row p{margin:0;font-size:.92rem;color:var(--ink-2);line-height:1.55}
.ue-row p b{color:var(--ink)}
.ue-close{text-align:center;max-width:700px;margin:20px auto 0;font-size:.86rem;color:var(--ink-3)}

/* Who-it's-for band shared by all five children. */
.wf-pills{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;max-width:1000px;margin:0 auto}
.wf-pill{background:#fff;border:1px solid var(--line);border-radius:16px;padding:20px}
.wf-pill h3{font-family:var(--disp);font-size:1rem;margin:0 0 8px}
.wf-pill p{font-size:.88rem;color:var(--ink-2);margin:0}
.wf-note{max-width:820px;margin:22px auto 0;font-size:.88rem;color:var(--ink-2);text-align:center;line-height:1.6}
@media(max-width:820px){.wf-pills{grid-template-columns:1fr}}