Lena Fields leads local search at Pink Socials and is a Google Product Expert focused on one thing: making local businesses the top result when nearby customers search. She optimizes Google Business Profiles, wins the Map Pack, builds review systems, and cleans up the local signals — hours, categories, citations — that quietly decide who ranks. Her work is why Pink Socials clients show up first for “near me” searches in their town.
About Lena
Lena Fields leads local search at Pink Socials and is a Google Product Expert focused on one thing: making local businesses the top result when nearby customers search. She optimizes Google Business Profiles, wins the Map Pack, builds review systems, and cleans up the local signals — hours, categories, citations — that quietly decide who ranks. Her work is why Pink Socials clients show up first for “near me” searches in their town.
Lena knows the local map is where most local customers actually decide, long before they visit a website. She writes Pink Socials’ local-search content around the details that move the needle: a complete profile, fresh reviews, and consistency everywhere Google looks.
Areas of expertise
How Lena approaches the work
Latest articles
How Do I Optimize My Google Business Profile?
The complete, step-by-step optimization checklist.
How Can I Rank My Business Higher on Google Maps?
The signals that actually move you up the Map Pack.
How Do I Get More Google Reviews, and Why Do They Matter?
A compliant system for a steady flow of 5-star reviews.
How Lena’s content is checked
Everything Lena writes for Pink Socials is grounded in real, hands-on work, then reviewed and fact-checked by Maria Alvarez, Head of SEO, before it publishes. We date and update our guides as search changes, and we never publish claims we can’t stand behind. See our full editorial standards for exactly how we research, write and review.