CheapBills.com.au
From a thin, low-traffic site to a #1-ranking comparison brand, with organic traffic up 13x and monthly sign-ups up 7.9x, in six months.
The situation
CheapBills.com.au helps Australians compare and switch energy, internet and utility plans. The product was strong, but the site was thin on content and buried in search. It ranked on page two for its core comparison terms, so most of its would-be customers never found it and went to bigger, better-optimized competitors.
Traffic growth
The foundation was content and technical health. As comparison guides and category pages went live and the site sped up, organic sessions grew every month, reaching 13 times the starting volume by month six.
Monthly organic visits
+1,210%Ranking progress
Traffic only counts if it is for buying-intent searches. The core term, "compare energy plans," climbed from position 19 to #1 over the engagement.
Ranking position, "compare energy plans"
#19 to #1Sign-ups
The number that matters to the business is sign-ups. Completed plan switches and lead submissions grew alongside the rankings, from 240 a month to 1,890.
Monthly sign-ups & leads
+688%Before & after
The headline numbers, side by side.
| Metric | Before | After | |
|---|---|---|---|
| Ranking, "compare energy plans" | Page 2 (#19) | #1 | Top result |
| Monthly organic visits | 2,100 | 27,500 | +1,210% |
| Monthly sign-ups | 240 | 1,890 | +688% |
| Keywords ranking on page 1 | 11 | 142 | +1,191% |
What we did
We ran our full SEO program, sequenced content-first because comparison searches are won with genuinely useful, well-structured guides.
- Built a content engine of comparison guides targeting every major plan and provider search.
- Fixed technical health and site speed so the growing content could rank.
- Structured the site so category and comparison pages reinforced each other.
- Earned authority links from finance and consumer publications.
"Pink Socials turned our site into our biggest sales channel. We rank #1 for the searches that matter and the sign-ups have followed."
The outcome
Six months in, CheapBills ranks #1 for its flagship comparison term, organic traffic is up 13x, and sign-ups are the highest in the brand's history. Because the growth is built on owned search visibility, it compounds instead of stopping when a budget does.
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