CheapBills.com.au
From a thin site to the #1 comparison brand. How six months of content-led SEO made CheapBills the top result for its flagship comparison searches.
At a glance
CheapBills.com.au helps Australians compare and switch energy, internet and utility plans. The product was strong, but the site was thin on content and buried in search. In six months, organic traffic grew 13x and monthly sign-ups 7.9x through content-led SEO and technical work.
Figures from Google Analytics, Search Console and conversion tracking, February to August 2026.
Traffic growth
The foundation was content and technical health. As comparison guides and category pages went live and the site sped up, organic sessions grew every month to 13x the starting volume, from 2,100 to 27,500 monthly visits.
Monthly organic visits
+1,210%Ranking progress
Traffic only counts if it is for buying-intent searches. The core term "compare energy plans" climbed from #19 to #1.
Ranking position, "compare energy plans"
#19 to #1Page-1 keywords
The content engine widened the net well beyond one term. Keywords ranking on page one grew from 11 to 142, covering plan and provider searches across energy, NBN and Pay TV.
Keywords on page 1
+1,191%Sign-ups
The number that matters to the business is sign-ups. Completed plan switches and lead submissions grew from 240 to 1,890 a month alongside the rankings.
Monthly sign-ups & leads
+688%Before & after
The headline numbers, side by side.
| Metric | Before | After | Change |
|---|---|---|---|
| Ranking, "compare energy plans" | Page 2 (#19) | #1 | Top result |
| Monthly organic visits | 2,100 | 27,500 | +1,210% |
| Monthly sign-ups | 240 | 1,890 | +688% |
| Keywords ranking on page 1 | 11 | 142 | +1,191% |
"Pink Socials turned our site into our biggest sales channel. We rank #1 for the searches that matter and the sign-ups have followed."
What we did
We ran our full SEO program, sequenced content-first because comparison searches are won with genuinely useful, well-structured guides.
Built a content engine
Comparison guides targeting every major plan and provider search across energy, NBN and Pay TV.
Fixed technical health & speed
So the growing library of content could crawl, index and rank reliably.
Structured the site
Category and comparison pages reinforced each other for topical authority.
Earned authority links
From finance and consumer publications, to lift trust and rankings.
The growth compounds because it is built on owned search visibility, not rented ad clicks.
The outcome
Six months of content-led SEO made CheapBills the #1 comparison brand for its flagship term, with 13x organic traffic and 7.9x the monthly sign-ups.
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