Online reputation management for local businesses.
Almost nobody buys from a local business without looking it up first, and what they find is a rating, a handful of recent reviews and whatever you last said in public. Most of that is manageable. Almost none of it manages itself.
Reputation work compounds slowly and protects immediately. The audit sets targets against your current position rather than a general benchmark.
What is online reputation management?
Online reputation management covers your Google Business Profile, your reviews across the platforms that matter in your industry, the accuracy of your listings, and how you respond in public when something goes wrong. Four separate jobs that most businesses do none of, until the day one of them matters.
It is also a ranking factor rather than only a trust one. Review volume, velocity and rating feed the prominence signal Google uses to order local results, which is why reputation work and local search visibility are the same budget line rather than two.
The seven places someone checks you before they call
This is the audit we run first. Most businesses have never looked at all seven in one sitting, and the gap is usually somewhere they had forgotten existed.
| # | Where | What we look at |
|---|---|---|
| 1 | Your Google Business Profile | The rating, the review count, the photos and whether the hours are right. The most-viewed page about your business, and one you probably have not opened this year. |
| 2 | The reviews themselves | Not the average, the recent ones. People read the newest first and the one-star ones second. |
| 3 | Your responses | Whether you replied, and how. A defensive reply to a bad review does more damage than the review did. |
| 4 | Industry platforms | Healthgrades, Avvo, Yelp, Facebook recommendations, trade directories. Which one matters depends entirely on what you do, and it is rarely the one you expect. |
| 5 | Your listings | Address, phone and hours across the directories that syndicate them. Wrong details here send customers to a closed door and blame you for it. |
| 6 | Search results for your business name | What ranks below your own site when somebody searches you specifically. This is the one people never check. |
| 7 | Social comments | Where complaints usually arrive first, hours before they reach a review site. |
The audit is free, takes about an hour, and roughly half the businesses we run it for find something they did not know was there.
Five parts, and most businesses need three
Reputation management services are usually sold as one thing. They are five, and you almost certainly do not need all of them.
Google Business Profile
The single most-viewed page about your business, and the strongest lever in local search.
managing the profile itself →Review Generation
A system that asks every customer at the right moment, and stays inside the rules while doing it.
asking for reviews compliantly →Review Management
Every review answered, including the difficult ones, by a person rather than a template.
answering what people write →Listings and Citations
One set of business details, consistent everywhere Google looks for them.
fixing your business details →Suspension Recovery
A suspended profile diagnosed and reinstated, then protected against the same trigger.
getting a suspended profile back →Audit, fix, build the habit, then watch it
The audit comes first, because the fastest wins are almost always the reviews already sitting there unanswered.
Audit the seven places
All of them, in one sitting, written down. You get the list whether you hire us or not.
Fix what is wrong or missing
Usually the profile and the listings, because those are the ones nobody has looked at.
Build the review habit
A request system that fits how you actually meet customers, rather than one that assumes you have a front desk.
Monitor and respond
Reviews answered, mentions watched, and anything that needs you escalated rather than guessed at.
What changes when somebody is watching
Case studies with a rating, a date and what the phone did publish as each client approves them. Until then, here is the work.
Wrong hours, an old phone number and eleven reviews. Corrected, then given a request system that actually ran.
Two years of reviews, none replied to, including four one-stars. Answered in order, oldest last, none defensively.
A business whose old suite number was still live across a dozen directories, sending people to the wrong floor.
Named case studies with verified metrics publish as each client approves them.
Built on real E-E-A-T, not promises
This is the one service where the work is done in public, under your name, where your customers can read it.
Done, not theorized
Profile, review and listing work across home services, dental, legal and multi-location brands, including the accounts that arrived suspended.
Local search specialists
People who read Google's guidelines rather than guess at them, which matters more here than anywhere else in search because the rules are published and enforced.
Named and accountable
Every account is led by a named specialist. If a public response under your name was wrong, you know who wrote it.
Signed off before it posts
Nothing goes out in public without a named person approving it. That is the whole discipline, and it is why we do not automate responses.
Every figure we publish comes from profiles and accounts we manage, not from vendor marketing.
Google's own documentation is linked rather than paraphrased, because on this subject the primary source settles the argument.
Every claim is fact-checked before publishing, and the page carries a visible date.
Results described are representative of client engagements and are not a guarantee of future performance.
Reputation is an input, not a department
SEO
Rating and review volume feed the prominence signal directly, so the search work above it and this are measured together.
SEOWeb Design
Reviews convert best where the decision is made, which is why putting reviews on your site beats leaving them on Google.
Web DesignPaid Ads
Seller ratings show in ad extensions, so advertising with a rating worth showing costs less per lead than advertising without one.
Paid AdsSocial Media
Complaints arrive on social hours before they reach a review site, which makes where reputation is managed daily part of the same job.
Social MediaAI Services
The review request that fires when a job is marked complete is the automation most businesses never build, and automating the review request is where it lives.
AI ServicesYour Industry
Which platform matters depends entirely on your trade. See how it differs by industry.
Your IndustryQuestions people ask us most
What is the difference between reputation management and review management?
Can you remove a bad review?
How many reviews do we need?
Which review platforms matter for my industry?
Does responding to reviews actually help?
What happens if we get a review campaign against us?
Priced by how many of the five parts you need and how many locations are involved. How our pricing works.
Book your free reputation audit
We look at all seven places a customer checks you, write down what we find, and send it over. It takes us about an hour and you keep the list either way.