Technical SEO is not content and it is not links. It is whether a search engine can reach, render, understand and index your pages at all. When that is broken, everything else you spend money on is spent on pages nobody can see.
Technical work removes blockers. On a site with no content and no authority, removing blockers alone will not move much, and we will say so.
Signs off every fix list before it leaves the agency. Last updated August 2026.
It covers crawl paths, index coverage, redirects, canonical signals, site architecture, structured data, mobile rendering and speed. Every one of those is a yes or no question with a checkable answer, which is what separates this from most of search.
What it is not: content, links, or a fix for a site nobody wants to link to. Technical work removes the ceiling. It does not raise the floor. Anyone selling it as a growth strategy on its own is describing the wider SEO program and charging for one part of it.
Can a crawler reach the page through clean paths, no dead ends
Does the critical content appear before JavaScript has to run
Is the page in the index for the query it should rank for
A page is indexed or it is not. Little else in search is this checkable.
Unblocking pages that already exist can move rankings in weeks.
Every future page inherits a clean architecture or an unclean one.
Most debt is created once, in a build, and never again after it is fixed.
Three map slots decide most local jobs. We build the profile, citations and location pages that put you in one of them, across your city and its suburbs.
Explore local SEO for businesses serving a city →One page, one search intent. Titles, headings, internal links and schema rebuilt page by page, starting with the ones quietly competing against each other.
Explore on-page optimization →Links earned by outreach and by work worth citing. No purchases, no private networks, and a written list of the methods we turned down.
Explore earn links and authority →Stores lose crawl budget to filter URLs and near-identical variants nobody has audited. We clear that, then make category pages carry the products beneath them.
Explore SEO for online stores →Search work that survives a sprint queue and four approvers. Scaled templates, migration planning, and reporting written separately for practitioners, marketing leads and the board.
Explore enterprise and multi-location SEO →Twenty checks across technical, content, local and AI readiness, scored and returned as a prioritized plan a developer can action. Free, and yours either way.
Explore a full 20-point SEO audit →Sold separately and planned together, because each discipline makes the next one cheaper to run. See the full SEO program.
Google publishes three thresholds. A page passes only if it clears all three at the seventy-fifth percentile of real visits, which is why a perfect lab score and a failing report can appear together.
How long until the largest visible element loads
An unoptimized hero image, a slow server response, or render-blocking CSS in the head
How much the layout shifts while loading
Images and ads without reserved dimensions, and web fonts swapping in late
How quickly the page responds to a tap or click
Heavy JavaScript on the main thread, usually third-party tags nobody audits
Field data is what Google ranks on. Lab tools simulate one load on one device and are useful for diagnosis, not for judging whether you pass.
Thresholds published in Google's Core Web Vitals documentation
A crawl of your site, checked by hand, returned as a fix list with an owner and an effort estimate against each item. Findings are ordered by what will change rankings, not by how many red flags a tool raised.
That ordering is most of the value. A crawler will report two hundred issues on a typical site. Perhaps twelve of them affect anything. Handing a developer all two hundred is how audits end up unread.
For B2B sites the pattern is usually the same: a marketing site bolted onto a product site, two content management systems, and nobody sure which one owns the blog. That is an architecture problem before it is a speed one.
The free 20-point review covers the whole picture across technical, content, local and AI readiness. See what the full audit covers. This page is the deeper technical version of the same discipline, scoped to a site rather than to a summary. Larger estates need auditing at enterprise scale, where the constraint is approval and release cycles rather than the crawl itself.
A fix list is not a fix. Findings arrive as specified tickets with acceptance criteria, sized for a sprint, in whatever tracker your team already uses. Your developer implements, or ours does if you do not have one.
Your developer, ours, or a split where we handle the SEO layer and yours handles the platform. Agreed before work starts, not after.
Staging access, analytics and Search Console access, and one person who can approve a deploy. Without the third, everything queues.
Server response times, some platform-level canonicalization and anything requiring template changes. If your platform blocks it, we say so rather than billing around it.
Some sites cost more to fix than to replace. Theme and plugin debt on WordPress often falls here, and so does any build where the template fights every change. When a rebuild beats a repair is a real answer and we give it.
An AI answer can only quote what it can parse. Content that appears only after JavaScript runs, markup that disagrees with the page, and duplicate URLs splitting one answer three ways all quietly drop a site out of the sources. That is technical work, and it comes before any writing.
Server-rendered critical content, checked against the rendered HTML Google sees
Structured data that validates and matches the visible text, value for value
Canonicals, redirects and parameters cleaned so one URL carries each answer
robots.txt and AI crawler rules set deliberately, not inherited from a plugin
Core Web Vitals passing on field data, not only in a lab test
Case studies with before and after figures publish as each client approves them. The work behind them looks like this.
Handing a developer all two hundred is how audits end up unread.
A third of the site was excluded by a canonical tag applied site-wide in a theme update. Nobody had looked at coverage in a year.
Four hops between an old URL and its destination, left over from two migrations. Collapsed to one, which is a morning of work.
Six third-party tags loading in the head, two of them for tools the client had stopped using. Removing them beat every image optimization available.
Named case studies with verified metrics publish as each client approves them.
Technical SEO is the one part of search where the claims are checkable. Check ours against this page.
Work as a technical SEO services company across WordPress, Shopify and custom builds, including the migrations that went wrong and what they taught.
The person reading your crawl does technical work full time. Technical SEO rewards depth and punishes generalists faster than any other part of search.
Every fix list carries a name. If a recommendation is wrong, you know whose it was.
A technical SEO page failing Core Web Vitals is the most quotable failure available. Test this one.
"A crawler will hand you two hundred issues. Maybe twelve matter. Working out which twelve is the job, and it is the part software cannot do for you."
Every performance figure we publish comes from live client accounts we run and monitor, not from vendor marketing.
Industry figures and thresholds are cited from published documentation and linked, so you can check them rather than take them from us.
Every claim is fact-checked before publishing, and the page is dated so you can see when.
Results described on this page are representative of client engagements and are not a guarantee of future performance.
Signs off every fix list before it leaves the agency.
We also run white label technical work for agencies who need a diagnostic layer without hiring for it.
"Within three months our rankings hit page one and organic traffic climbed sharply. They actually explain what they're doing and why."
"Our product pages finally rank and our brand shows up in AI answers. Clear reporting tied to revenue, not vanity metrics."
"We went from nowhere to the top of the Map Pack in every location. The local SEO work paid for itself in new bookings."
Technical fixes touch every other channel on the site, which is why these five are planned alongside it rather than after it.
When the fix list is longer than the build was, the answer is rebuilding on a faster foundation rather than patching around a template.
Explore → rebuilding on a faster foundationLanding page speed feeds quality score directly, so page speed and ad costs are the same problem seen from two budgets.
Explore → page speed and ad costsReview markup is one of the easiest schema types to get wrong, and review markup done correctly is worth more than shipping it fast.
Explore → review markup done correctlyOpen Graph and card markup decide how shared pages render, which is technical work nobody assigns to anyone.
Explore → how shared pages renderChat widgets and booking tools are usually the heaviest scripts on a site, so chat and booking without the speed cost is worth specifying up front.
Explore → chat and booking without the speed costSearch, site, ads, reviews, social and AI, run by one team so every channel feeds the others.
Explore → all six servicesScoped to the site rather than fixed, and driven by three things.
How many URLs there are.
How many platforms are involved.
Whether we are auditing only or implementing as well.
A crawl of your site, read by a specialist and returned as tickets your developer can action.
What is in the index against what you want there, page type by page type.
Chains, loops and conflicting canonical signals, traced to their source.
LCP, CLS and INP read from real visits, with the likeliest cause of each failure.
What a crawler sees before and after JavaScript runs.
Every schema type tested, and checked against the visible text.
Each item with an owner, an effort estimate and acceptance criteria.
Delivered in 1 business day · plain-English action plan · no obligation.
A crawl, checked by hand, returned as a prioritized fix list your developer can action. We tell you which twelve of the two hundred findings matter.
Talk to a technical specialist on (203) 349-2796.
Tell us your site and a strategist reviews it by hand. We will show you where you are losing rankings and customers, and how to win them back.