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Case study · SEO & local growth report

My Glow Up Dentistry

Cosmetic & family dental, USA

From hard to find to #1 on the map. How six months of local SEO and Google Business Profile work made the practice the top dental result in its area.

212%New-patient bookings
#1"dentist near me"
4.9★Google rating
340+New reviews
Practice: myglowupdentistry.comPeriod: Feb to Aug 2026 (6 months)Services: SEO, GBP, reviewsPrepared by: Maria Alvarez Verified by David Okafor

At a glance

My Glow Up Dentistry delivers excellent cosmetic and family care, but online it was hard to find, ranking on page three with an incomplete profile. In six months, new-patient bookings rose 212% and the practice reached #1 in the Map Pack through local SEO, Google Business Profile and review work.

New-patient bookings+212%Driven by #1 Map Pack visibility
Core term rank#1Up from #22
Google rating4.9★340+ new reviews
+774%Organic visits (380 to 3,320)
+446%New-patient calls (26 to 142)
6 moEngagement period

Figures from Google Analytics, Search Console and call tracking, February to August 2026.

Traffic growth

The first job was visibility. As the Google Business Profile and pages were optimized, organic sessions climbed steadily every month, from 380 to 3,320 monthly visits, an 8.7x increase.

Monthly organic visits

+774%
Organic sessions from Google search · Google Analytics 4, Feb to Aug 2026
4k3k2k1k0FebMarAprMayJunJulAug
Source: client Google Analytics 4 property. Figures rounded.

Ranking progress

Visibility only matters if it is for searches that bring patients. The core term "dentist near me" climbed from #22 to #1 in the Map Pack.

Ranking position, "dentist near me"

#22 to #1
Core term · local rank tracking
#1#6#12#17#22#1FebMarAprMayJunJulAug
Lower is better. Monthly average shown.

Google reviews

Patients pick the practice they trust. A steady flow of genuine patient reviews took the profile from 58 to 398 reviews at a 4.9-star rating.

Total Google reviews

+586%
Google Business Profile, Feb to Aug 2026
5003752501250FebMarAprMayJunJulAug
Source: Google Business Profile. 4.9★ average rating at the end of the period.

Calls & leads

Rankings and traffic are inputs. The number that fills the chairs is new-patient calls, which grew from 26 to 142 per month alongside the rankings.

New-patient calls per month

+446%
Tracked calls and website form submissions
1601208040026405778101124142FebMarAprMayJunJulAug
Source: call-tracking numbers and website form submissions.

Before & after

The headline numbers, side by side.

MetricBeforeAfterChange
Ranking, "dentist near me"Page 3#1Map Pack
Monthly organic visits3803,320+774%
New-patient calls / month26142+446%
Google reviews58398+586%

"We are booked out weeks in advance now, and it started when patients could finally find us on Google."

Practice Owner, My Glow Up Dentistry

What we did

We ran the same system we use across our clients, sequenced to move the local map first because that is where dental patients decide.

1

Rebuilt the Google Business Profile

Full services, categories, photos and regular posts to win the local Map Pack, where patients decide.

2

Launched a review-generation system

A compliant, steady flow of genuine patient reviews, lifting the rating and local ranking.

3

Executed local SEO

Targeted the highest-intent "near me" and cosmetic-dentistry searches in the area.

4

Fixed the site to convert

Made it easy to book in one tap, with call and form tracking to measure every new patient.

The growth compounds because it is built on owned visibility, not rented ad clicks.

The outcome

Six months of local SEO made My Glow Up Dentistry the #1 dental result in its area, with 212% more new-patient bookings and a 4.9-star reputation.

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