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Case study

My Glow Up Dentistry

Cosmetic & family dental, USA

From hard to find on Google to #1 in the local Map Pack, with new-patient bookings up 212% in six months.

212%New bookings
#1"dentist near me"
4.9★Google rating
340+New reviews
All case studies
Engagement: 6 monthsServices: SEO, GBP, reviewsPrepared by: Maria Alvarez Verified by David Okafor

The situation

My Glow Up Dentistry delivers excellent cosmetic and family care, but online it was hard to find. It ranked on page three for "dentist near me," its Google Business Profile was incomplete, and it had fewer reviews than nearby competitors, so new patients rarely found it first.

Traffic growth

The first job was visibility. As the profile and pages were optimized, organic sessions climbed steadily month over month.

Monthly organic visits

+774%
Google Analytics, Feb to Aug 2026
3k2k2k8300FebMarAprMayJunJulAug
Source: client Google Analytics 4 property. Figures rounded.

Ranking progress

Visibility only matters if it is for the searches that bring customers. The core term climbed to the top of the results.

Ranking position, "cosmetic dentist near me"

#22 to #1
Local rank tracking
#1#6#12#17#22#1FebMarAprMayJunJulAug
Lower is better. Monthly average shown.

Calls & leads

Rankings and traffic are inputs. The number that pays the bills is calls and leads, which grew alongside the rankings.

New-patient calls per month

+446%
Call tracking & form submissions
1421067136026385578101124142FebMarAprMayJunJulAug
Source: call-tracking numbers and website analytics.

Before & after

The headline numbers, side by side.

MetricBeforeAfter
Ranking, "dentist near me"Page 3#1Map Pack
Monthly organic visits3803,320+774%
New-patient calls / month26142+446%
Google reviews58398+586%

What we did

We ran the same system we use across our clients, sequenced to move the local map first because that is where customers decide.

"We are booked out weeks in advance now, and it started when patients could finally find us on Google."

Practice Owner, My Glow Up Dentistry

The outcome

Six months in, the results speak for themselves. Because the growth is built on owned visibility rather than rented ad clicks, it compounds instead of stopping when a budget does.

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