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Paid advertising · Google, Meta and YouTube

PPC management services that turn clicks into customers.

Two agencies can spend the same budget and get opposite results, and the difference is almost never the platform. It is account structure, what gets excluded, and whether anyone looks at the search terms report more than once a month.

4.2×avg. return on ad spend
Daysto first leads, not months
4.9 ★★★★★from 1,456 reviews

Paid results depend on your margins, your market and your offer. Your free teardown sets targets against your numbers, not ours.

Campaign performance · Example view
Example
Spend
$8.4k
on budget
Leads
312
▲ 38%
Cost/lead
$26.9
▼ 31%
Leads by week6 weeks
Return on ad spend▲ 4.2× ROAS

This is the view you get. Your account replaces these numbers on day one.

30 daysto profit
You ownthe account
Certified partners & trusted platforms
Rated on Google · read our reviews
The short answer

What is PPC, and why does it work so fast?

PPC buys you the top of the results page at the moment somebody is ready to buy.

Pay per click advertising puts your business in front of buyers on Google, Meta and YouTube, and you pay only when somebody clicks. PPC management services are the work around that: which searches you appear for, which you pay to avoid, what the ad says, and where the click lands.

Speed is why businesses start here. A paid search marketing agency can produce enquiries in days where organic search compounds over months. The trade is that it stops the moment you stop paying, which is why the two are usually run together rather than chosen between.

Profitable Leads & Salesmeasured by ROAS & cost-per-lead Targeting Reach the right buyer at the right moment Creative Ads & landing pages built to convert Optimize Cut waste, scale winners, improve ROAS weekly
What's included

Every ad platform that matters, run by specialists

One team, every major platform. PPC services split across five freelancers is how accounts end up structured five different ways.

Google Ads

Capture buyers at the moment they search. Tightly themed Search, Performance Max and Shopping campaigns built around the queries most likely to convert, and structured so the ones that are not can be excluded.

Search, Performance Max and Shopping
Keyword and intent researchBid on buyers, not browsers
Negative keyword sculptingStop paying for junk clicks
Conversion trackingMeasure real outcomes, not clicks
Weekly search terms reviewThe step most accounts skip
Explore → Google Ads management

Meta Ads

Reach the right people on Facebook and Instagram before they search. Creative built to stop the scroll, audiences built to find more of your best buyers, and a testing order rather than a habit of swapping ads when someone gets bored.

Facebook and Instagram, creative-led
Audiences and lookalikesFind more of your best buyers
Creative that convertsBuilt to be tested, not admired
Lead forms and CAPIServer-side tracking that survives
Structured creative testingOne variable at a time
Explore → Meta Ads management

LinkedIn Ads

The most expensive clicks in advertising, and sometimes the cheapest customers. Worth running when your deal size justifies it and worth avoiding when it does not, which is a conversation we have before the account is built.

B2B, when the arithmetic works
Job title and company targetingReach a named buyer
Deal size check firstWe tell you when it does not add up
Lead gen formsNative, so the click does not leave
Cost benchmarked honestlyAgainst your close rate, not an average
Explore → LinkedIn advertising for B2B

Retargeting

Most visitors do not convert first time. Retargeting brings them back across Google and Meta, segmented by what they looked at and how recently, and capped so it persuades rather than follows people around.

Segmented by intent and recency
Audience segmentationBy page, intent and recency
Dynamic product adsShow exactly what they viewed
Frequency cappingPersuade without annoying
Exclusion rulesStop showing ads to people who bought
Explore → retargeting with frequency limits

Lead Generation

For a service business the lead is the whole game, and a cheap lead that never signs is not cheap. We build the full system, ads through to CRM, and optimize toward the deals that closed rather than the forms that filled.

Optimized toward closed deals
Landing pagesBuilt by our web team
Call and form trackingKnow which ad drove the lead
Lead quality feedbackOptimize on outcomes, not form fills
CRM integrationThe loop that makes the rest work
Explore → lead generation measured on deals
Total transparency

Exactly where every dollar goes

Most agencies take a percentage of your ad spend, which means the person advising you to spend more gets paid more when you do. A ppc management agency on a flat fee has no such incentive, and that is the whole argument of this block.

Example monthly investment
$10,000
No spend markup
82%
13%
5%
$8,200 — Ad spendGoes straight to Google and Meta, inside your own account. We never bill it, mark it up, or hold it.
$1,300 — ManagementA flat monthly fee agreed before launch, covering strategy, builds, weekly optimization and reporting.
$500 — Creative and toolsAd creative, landing pages and tracking, quoted separately so you can see what you are buying.
$0 — Hidden feesNone. No spend markup, no percentage, no surprise line at renewal.

Illustrative split on a $10,000/month budget. Your own mix depends on your spend and what you need built.

The difference is not just the money. It is that nobody here has a reason to tell you to spend more than the account can profitably absorb.

See the potential

What could your budget bring in?

A realistic projection based on the average performance we deliver across campaigns.
Drag the slider to your monthly ad spend.

Monthly ad spend
$3,000
$1k$5k$10k$15k$20k
103
leads / month
$29
cost per lead
3.8x
projected ROAS

Projections use our historical averages and are not a guarantee. Your free campaign teardown sets realistic targets for your account.

Experience and proof

Results our clients can take to the bank

Paid media should be judged on a starting point, an end point and a date. Case studies with all three publish as each client approves them. Until then, here is the work.

Read the full case studies →
4002000M1M2M3M4M5M6 leads ▲ · cost/lead ▼

Account rebuilt around intent · The account was bidding broad and paying for every job the business does not do. We rebuilt the structure around the queries that convert and excluded the rest.

GA
Google AdsHome services

Creative testing at pace · One ad had been running since launch and performance had drifted down for months. We built a testing schedule so something new is always in the account.

MA
Meta AdsEcommerce

Optimized toward signed cases · The account was optimizing toward form fills, most of which never became clients. We fed case outcomes back in so the platform learned what a real lead looks like.

LG
Lead generationLegal
How we work

Profitable in four disciplined steps

No set and forget. The account is worked weekly, and you see what changed.

01

Audit and plan

We audit your accounts, model expected leads against your margins, and agree the targets before a dollar is spent.

02

Build and launch

Campaigns, creative, landing pages and full conversion tracking, built inside your own accounts. PPC advertising services that build in an agency-owned account are building you a dependency.

03

Optimize weekly

Cut what is wasting money, scale what is working, and keep new creative and audiences in test.

04

Report and scale

Monthly reporting tied to revenue, then more budget only where the numbers earn it.

Get started

See what your ad budget could really do

Tell us what you are spending and where. We will look at the account before the call and tell you what we would change first.

We reply within one business day. No spam, ever.

Why trust our paid team

Built on real E-E-A-T, not promises

You are handing over a budget, which is a different kind of trust from handing over a content plan. A pay per click advertising agency should be judged on what it does with money that is not its own.

Experience

Spent, not theorized

Hands-on paid media across home services, ecommerce, legal and local brands, on accounts from small monthly budgets upward.

Expertise

Media buyers, not account managers

Google and Meta certified specialists. In a ppc agency the person writing your creative should not be the person building your campaigns, and here they are not.

Authority

Named and accountable

Every account is led by a named strategist with a public profile. If a decision on your account was wrong, you can see whose it was.

Trust

You own everything

Your ad accounts, your data, your conversion history, always. Flat fees, transparent reporting, no lock-in and no spend markup.

How we know this works
First-hand data

Every performance figure we publish comes from live client accounts we run and monitor, not from vendor marketing. Which is why this page carries none we cannot show you.

Independently sourced

Industry figures are cited from published research and linked, so you can check them rather than take them from us.

Reviewed for accuracy

Every claim is fact-checked before publishing, and the page is dated so you can see when.

Sources and further reading

Results described on this page are representative of client engagements and are not a guarantee of future performance.

MR

Marcus Rivera

Head of Paid Media · Pink Socials

Marcus Rivera, Head of Paid Media at Pink Socials. Google and Meta certified. Marcus runs Google and Meta accounts for service and ecommerce brands, and approves every account structure before a dollar is spent.

Google and Meta certified Paid media specialist Named on every account
Fact-checked and reviewed by Maria Alvarez, Head of SEO
Published Jun 2026·Last updated Aug 2026
Answers

Questions people ask about paid ads

How much should I spend on Google Ads per month?
Enough to gather data faster than the market changes, which in most local service markets means a budget buying a few hundred clicks a month rather than a few dozen. Below that the account learns too slowly to optimize.
How do you charge for PPC management?
A flat monthly fee based on account complexity, agreed before launch. Pay per click services billed as a percentage of spend quietly reward an agency for telling you to spend more, which is a conflict nobody discloses.
How quickly will I see results?
Clicks and impressions immediately, meaningful conversion data in two to four weeks, and a properly optimized account after a couple of months. Anyone promising profitability in week one is describing a coincidence.
Do I own my ad accounts?
Yes, always, including if you leave. Accounts built inside an agency-owned structure take your conversion history with them when the relationship ends, which is worth asking about before you sign anything.
Should I run Google or Meta first?
Google if people already search for what you sell. Meta if they do not yet know they need it. Most service businesses start with Google and add Meta once the search demand is captured.
What is a good cost per lead?
Whatever is below what a customer is worth to you, which is a different number for every business. An agency quoting a benchmark cost per lead without asking your margin is quoting somebody else's account.

Priced by account complexity rather than by spend. How our pricing works.

Free · No obligation

Book your free campaign teardown

Send us the account. We will go through it before the call and tell you where the money is going that should not be, whether or not you hire us.

A read on your current account structure
The two or three things costing you most
A plan and quote, only if you want one
Prefer to talk now? (203) 349-2796

We reply within one business day. No spam, ever.