SEO audit services, twenty checks, scored.
Twenty checks across technical health, content, local visibility, authority and AI readiness. Each one scored, each one explained in a sentence, and the whole thing ordered by what will move rankings rather than by how many warnings a crawler produced. Back in one business day.
An audit tells you what is wrong and what it is worth fixing. It does not fix it, and we will not pretend a report is an outcome.
Runs the twenty-point review by hand, not by tool. Last updated August 2026.
What are SEO audit services?
Website SEO audit services cover four questions. Can search engines reach and index the site. Do the pages answer what people search. Is there enough authority behind them. And can an answer engine quote any of it. Everything else is a subheading under one of those.
The output matters as much as the analysis. A crawler will produce two hundred findings on a typical site and perhaps twelve of them affect anything. SEO auditing services worth paying for do the sorting, which is the part software cannot do.
Every check gets a mark, so you can see where you actually stand.
Not by how loudly a tool flagged it.
Each finding has an owner and an effort estimate against it.
The report is yours whether you hire us or not.
Six more ways we grow search visibility
The audit tells you what is wrong and what it is worth fixing. These are where the fixing actually happens.
Local SEO
Three map slots decide most local jobs. We build the profile, citations and location pages that put you in one of them, across your city and its suburbs.
Explore local SEO for businesses serving a city →Technical SEO
Google has to reach, render and index a page before anything else matters. We find what is stopping it and hand your developer a fix list ranked by impact.
Explore fix what is blocking crawling and speed →On-Page SEO
One page, one search intent. Titles, headings, internal links and schema rebuilt page by page, starting with the ones quietly competing against each other.
Explore on-page optimization →Off-Page SEO
Links earned by outreach and by work worth citing. No purchases, no private networks, and a written list of the methods we turned down.
Explore earn links and authority →Ecommerce SEO
Stores lose crawl budget to filter URLs and near-identical variants nobody has audited. We clear that, then make category pages carry the products beneath them.
Explore SEO for online stores →Enterprise SEO
Search work that survives a sprint queue and four approvers. Scaled templates, migration planning, and reporting written separately for practitioners, marketing leads and the board.
Explore enterprise and multi-location SEO →Every discipline is sold separately and planned together, because each one makes the next cheaper to run.
Every check, and what each one finds
| # | Check | What it finds |
|---|---|---|
| 1 | Crawl access | Whether robots.txt, meta directives or a firewall are blocking search engines or AI crawlers |
| 2 | Index coverage | Which pages are indexed against which should be, and what is being excluded silently |
| 3 | Redirect chains | Hops between an old URL and its destination, usually left over from a migration |
| 4 | Canonical signals | Pages declaring the wrong canonical, or several pages competing to be one |
| 5 | XML sitemap accuracy | Whether the sitemap lists what exists and omits what does not |
| 6 | Mobile rendering | Whether the mobile version carries the same content and links as desktop |
| 7 | Core Web Vitals | LCP, CLS and INP measured on field data rather than one simulated load |
| 8 | Render-blocking resources | Scripts and styles delaying first paint, including tags for tools no longer in use |
| 9 | Title and meta coverage | Missing, duplicated or over-length titles across the money pages |
| 10 | Heading structure | Multiple H1s, skipped levels, and headings that describe nothing |
| 11 | Search intent match | Pages targeting a term whose results are a different content type entirely |
| 12 | Cannibalization | Two or more of your own pages competing for one term |
| 13 | Google Business Profile | Category accuracy, completeness and whether the profile is eligible for the searches you want |
| 14 | NAP consistency | Address, name and phone variants across your citations |
| 15 | Review profile | Volume, recency and rating against whoever currently holds the map slots |
| 16 | Referring domain quality | Where your links come from and how that compares to the sites outranking you |
| 17 | Anchor profile | Over-optimized or unnatural anchor patterns, and anything worth disavowing |
| 18 | Answer extractability | Whether any page carries a self-contained answer an engine could lift |
| 19 | Schema validity | Whether markup validates and whether its values match what is visible on the page |
| 20 | Entity consistency | Whether your name, address and phone agree across the site, the markup and your profiles |
Checks one to eight are technical, nine to twelve are content, thirteen to fifteen are local, sixteen and seventeen are authority, and eighteen to twenty are AI readiness. Most sites fail somewhere in the last three.
Who performs it, and how
A crawler runs first, because it is faster at counting than a person. Then a strategist reads the output, discards what does not matter, checks the rest against your actual pages, and writes the report. As an SEO audit services company that is the step we sell. The crawl is the cheap part.
Professional SEO audit services differ from an automated report in exactly one way: somebody decided what mattered. Two hundred findings sorted into twelve is a judgement, and judgement is what you are paying for.
B2B SEO audit services usually surface the same pattern: a marketing site bolted onto a product site, two content management systems, and nobody sure which one owns the blog. That is an architecture finding, and it lands in the top five more often than any speed issue.
We also run a white label SEO audit service for agencies who need a diagnostic layer without hiring for it: same twenty checks, your branding on the report. Where the findings run deep on the technical side, the follow-on work is technical SEO and the fix list rather than another report.
Three ways this goes
You fix it yourself
The report is written to be actionable without us. Plenty of clients take it, hand it to their developer and never call back, which is a fine outcome.
Your developer fixes it, we specify
We write the tickets with acceptance criteria, your team ships them, we verify. Usually the cheapest route if you have a developer.
We implement
Where there is no developer or no capacity. Scoped from the fix list, so you are buying against a document you have already read.
Nobody is required to buy anything for the report to be useful. If that were not true, the report would be a sales document rather than an audit.
What audits typically find
Named examples publish as clients approve them. These are the patterns that recur.
A whole directory excluded by a rule nobody remembered adding. Found in check one, fixed in an afternoon, and worth more than everything else on the list combined.
Six pages aimed at one term across four years of content. Check twelve finds these on almost every site with a blog older than two years.
Ratings in the markup that appear nowhere on the page. Check nineteen catches it, and it is a violation rather than a missed opportunity.
Named case studies with verified metrics publish as each client approves them.
Built on real E-E-A-T, not promises
An automated report costs nothing to produce and reads like it. The difference is whether a person read it before it was sent.
Read by a person
Every audit is read line by line before it is sent. The crawl takes minutes. The reading takes hours, and that is the deliverable.
Sorted by impact
Knowing which twelve of two hundred findings matter is the entire skill. Tools rank by severity label, which is not the same thing.
Named and accountable
The report carries a name. If a finding is wrong, you know whose judgement it was.
No obligation, genuinely
You keep the report either way, and it is written to be usable by someone else.
"The audit is not the crawl. Anyone can run a crawl. The audit is the two hours afterwards deciding what to ignore."
The rest of SEO Services
Part of one connected growth system
When the fix list is longer than a rebuild, a faster foundation is the cheaper answer and the audit will say so.
An audit finding on landing page speed is also an ad cost finding, which makes ad account performance the next conversation.
Checks thirteen to fifteen are all profile and review work, handled in reviews and listings.
Check twenty covers entity consistency, and brand presence across channels is where most of that consistency lives.
Checks eighteen to twenty are about being quotable, and AI-facing visibility work runs alongside them.
What audits cost
The twenty-point review is free. Deeper audits are scoped to the site, and what moves the number is estate size, how many platforms are involved, and whether the output needs to be implementation-ready tickets rather than a report. Affordable SEO audit services usually means starting with the free version and scoping from what it finds.
Questions people ask us most
What are SEO audit services, exactly?
How long does an audit take?
Is a free audit really free?
How is this different from a tool report?
Do I need an audit if my site is new?
What separates the best SEO audit services from the cheap ones?
Get your free 20-point audit
Tell us your site and a strategist audits it by hand. Scored, prioritized and back within one business day. No obligation, and you keep it either way.
Prefer to talk first? Call (203) 349-2796 for a straight read on your fastest wins.