SEO audit services, twenty checks, scored.
Twenty checks across technical health, content, local visibility, authority and AI readiness. Each one scored, each one explained in a sentence, and the whole thing ordered by what will move rankings rather than by how many warnings a crawler produced. Back in one business day.
An audit tells you what is wrong and what it is worth fixing. It does not fix it, and we will not pretend a report is an outcome.
Runs the twenty-point review by hand, not by tool. Last updated August 2026.
What are SEO audit services?
Website SEO audit services cover four questions. Can search engines reach and index the site. Do the pages answer what people search. Is there enough authority behind them. And can an answer engine quote any of it. Everything else is a subheading under one of those.
The output matters as much as the analysis. A crawler will produce two hundred findings on a typical site and perhaps twelve of them affect anything. SEO auditing services worth paying for do the sorting, which is the part software cannot do.
Checks one to eight, crawl, render and index health
Checks nine to twelve, intent, structure and duplication
Checks thirteen to twenty, local, links and AI readiness
Every check gets a mark, so you can see where you actually stand.
Not by how loudly a tool flagged it.
Each finding has an owner and an effort estimate against it.
The report is yours whether you hire us or not.
Six more ways we grow search visibility
The audit tells you what is wrong and what it is worth fixing. These are where the fixing actually happens.
Local SEO
Three map slots decide most local jobs. We build the profile, citations and location pages that put you in one of them, across your city and its suburbs.
Explore local SEO for businesses serving a city →Technical SEO
Google has to reach, render and index a page before anything else matters. We find what is stopping it and hand your developer a fix list ranked by impact.
Explore fix what is blocking crawling and speed →On-Page SEO
One page, one search intent. Titles, headings, internal links and schema rebuilt page by page, starting with the ones quietly competing against each other.
Explore on-page optimization →Off-Page SEO
Links earned by outreach and by work worth citing. No purchases, no private networks, and a written list of the methods we turned down.
Explore earn links and authority →Ecommerce SEO
Stores lose crawl budget to filter URLs and near-identical variants nobody has audited. We clear that, then make category pages carry the products beneath them.
Explore SEO for online stores →Enterprise SEO
Search work that survives a sprint queue and four approvers. Scaled templates, migration planning, and reporting written separately for practitioners, marketing leads and the board.
Explore enterprise and multi-location SEO →Every discipline is sold separately and planned together, because each one makes the next cheaper to run.
Every check, and what each one finds
Technical
8 checks- 1Crawl access
Whether robots.txt, meta directives or a firewall are blocking search engines or AI crawlers
- 2Index coverage
Which pages are indexed against which should be, and what is being excluded silently
- 3Redirect chains
Hops between an old URL and its destination, usually left over from a migration
- 4Canonical signals
Pages declaring the wrong canonical, or several pages competing to be one
- 5XML sitemap accuracy
Whether the sitemap lists what exists and omits what does not
- 6Mobile rendering
Whether the mobile version carries the same content and links as desktop
- 7Core Web Vitals
LCP, CLS and INP measured on field data rather than one simulated load
- 8Render-blocking resources
Scripts and styles delaying first paint, including tags for tools no longer in use
Content
4 checks- 9Title and meta coverage
Missing, duplicated or over-length titles across the money pages
- 10Heading structure
Multiple H1s, skipped levels, and headings that describe nothing
- 11Search intent match
Pages targeting a term whose results are a different content type entirely
- 12Cannibalization
Two or more of your own pages competing for one term
Local
3 checks- 13Google Business Profile
Category accuracy, completeness and whether the profile is eligible for the searches you want
- 14NAP consistency
Address, name and phone variants across your citations
- 15Review profile
Volume, recency and rating against whoever currently holds the map slots
Authority
2 checks- 16Referring domain quality
Where your links come from and how that compares to the sites outranking you
- 17Anchor profile
Over-optimized or unnatural anchor patterns, and anything worth disavowing
AI readiness
3 checks- 18Answer extractability
Whether any page carries a self-contained answer an engine could lift
- 19Schema validity
Whether markup validates and whether its values match what is visible on the page
- 20Entity consistency
Whether your name, address and phone agree across the site, the markup and your profiles
Checks one to eight are technical, nine to twelve are content, thirteen to fifteen are local, sixteen and seventeen are authority, and eighteen to twenty are AI readiness. Most sites fail somewhere in the last three.
Who performs it, and how
A crawler runs first, because it is faster at counting than a person. Then a strategist reads the output, discards what does not matter, checks the rest against your actual pages, and writes the report. As an SEO audit services company that is the step we sell. The crawl is the cheap part.
Professional SEO audit services differ from an automated report in exactly one way: somebody decided what mattered. Two hundred findings sorted into twelve is a judgement, and judgement is what you are paying for.
B2B SEO audit services usually surface the same pattern: a marketing site bolted onto a product site, two content management systems, and nobody sure which one owns the blog. That is an architecture finding, and it lands in the top five more often than any speed issue.
We also run a white label SEO audit service for agencies who need a diagnostic layer without hiring for it: same twenty checks, your branding on the report. Where the findings run deep on the technical side, the follow-on work is technical SEO and the fix list rather than another report.
Three ways this goes
You fix it yourself
The report is written to be actionable without us. Plenty of clients take it, hand it to their developer and never call back, which is a fine outcome.
Your developer fixes it, we specify
We write the tickets with acceptance criteria, your team ships them, we verify. Usually the cheapest route if you have a developer.
We implement
Where there is no developer or no capacity. Scoped from the fix list, so you are buying against a document you have already read.
Nobody is required to buy anything for the report to be useful. If that were not true, the report would be a sales document rather than an audit.
Checked for AI answers as well as rankings
Three of the twenty checks exist because answer engines now choose sources: answer extractability, schema validity and entity consistency. Most sites fail somewhere in the last three, and the audit says which, with the page and the fix.
- Check 18: whether any page carries an answer an engine could lift
- Check 19: whether markup validates and matches the page
- Check 20: whether your name, address and phone agree everywhere
- Check 1: whether AI crawlers are being blocked by accident
What an answer engine needs, and which check covers it
-
01
Access for its crawler
Check 1, crawl access: robots.txt and firewall rules for AI crawlers
-
02
A self-contained answer
Check 18, answer extractability: a lift-ready sentence on the page
-
03
Markup it can trust
Check 19, schema validity: values matching the visible page
-
04
One consistent identity
Check 20, entity consistency: site, markup and profiles agree
-
05
Current, dated proof
Check 15, review profile: volume and recency against the map slots
What audits typically find
Named examples publish as clients approve them. These are the patterns that recur.
- P1A whole directory blockedFixed in an afternoonCheck 1
- P2Six pages aimed at one termMerged and re-pointedCheck 12
- P3Ratings in markup, not on the pageRemoved or shownCheck 19
The audit is the two hours after the crawl, deciding what to ignore.
A blocked section
A whole directory excluded by a rule nobody remembered adding. Found in check one, fixed in an afternoon, and worth more than everything else on the list combined.
Pages competing
Six pages aimed at one term across four years of content. Check twelve finds these on almost every site with a blog older than two years.
Schema that lies
Ratings in the markup that appear nowhere on the page. Check nineteen catches it, and it is a violation rather than a missed opportunity.
Named case studies with verified metrics publish as each client approves them.
Built on real E-E-A-T, not promises
An automated report costs nothing to produce and reads like it. The difference is whether a person read it before it was sent.
Read by a person
Every audit is read line by line before it is sent. The crawl takes minutes. The reading takes hours, and that is the deliverable.
Sorted by impact
Knowing which twelve of two hundred findings matter is the entire skill. Tools rank by severity label, which is not the same thing.
Named and accountable
The report carries a name. If a finding is wrong, you know whose judgement it was.
No obligation, genuinely
You keep the report either way, and it is written to be usable by someone else.
"The audit is not the crawl. Anyone can run a crawl. The audit is the two hours afterwards deciding what to ignore."
Every performance figure we publish comes from live client accounts we run and monitor, not from vendor marketing.
Industry figures and thresholds are cited from published documentation and linked, so you can check them rather than take them from us.
Every claim is fact-checked before publishing, and the page is dated so you can see when.
- Google Search Central documentation
- Google Search Essentials
- AI features and your website
- Our SEO case studies
Results described on this page are representative of client engagements and are not a guarantee of future performance.
Maria Alvarez
Runs the twenty-point review by hand, not by tool.
Growth wins, told by our clients
"Within three months our rankings hit page one and organic traffic climbed sharply. They actually explain what they're doing and why."
"Our product pages finally rank and our brand shows up in AI answers. Clear reporting tied to revenue, not vanity metrics."
"We went from nowhere to the top of the Map Pack in every location. The local SEO work paid for itself in new bookings."
Part of one connected growth system
An audit finds work in every channel, which is why these five are where its findings usually go next.
Web Design
When the fix list is longer than a rebuild, a faster foundation is the cheaper answer and the audit will say so.
Explore → a faster foundationPaid Marketing
An audit finding on landing page speed is also an ad cost finding, which makes ad account performance the next conversation.
Explore → ad account performanceOnline Reputation
Checks thirteen to fifteen are all profile and review work, handled in reviews and listings.
Explore → reviews and listingsSocial Media
Check twenty covers entity consistency, and brand presence across channels is where most of that consistency lives.
Explore → brand presence across channelsAI Services
Checks eighteen to twenty are about being quotable, and AI-facing visibility work runs alongside them.
Explore → AI-facing visibility workAll Services
Search, site, ads, reviews, social and AI, run by one team so every channel feeds the others.
Explore → all six servicesWhat audits cost
The twenty-point review is free. Deeper audits are scoped to the site, by three things.
- 01
Estate size
How many URLs and page types the site has.
- 02
Platforms
How many platforms are involved.
- 03
Report or tickets
Whether the output needs to be implementation-ready tickets rather than a report.
Questions people ask us most
What are SEO audit services, exactly?
How long does an audit take?
Is a free audit really free?
How is this different from a tool report?
Do I need an audit if my site is new?
What separates the best SEO audit services from the cheap ones?
What arrives with your audit
The deliverable, in six parts, back within one business day.
Each check marked pass, partial or fail, on one page.
Ranking impact, effort estimate and an owner against every item.
The screenshot, the URL, the report row.
One page the person approving the budget can read.
Fifteen minutes on a call to go through the top five, optional.
Written to be usable by another agency or your own developer.
Delivered in 1 business day · plain-English action plan · no obligation.
Get your free 20-point audit
Tell us your site and a strategist audits it by hand. Scored, prioritized and back within one business day. No obligation, and you keep it either way.
Prefer to talk first? Call (203) 349-2796 for a straight read on your fastest wins.