Move In Connect
From footprint to lead engine. How six months of SEO turned Move In Connect into a national source of qualified utility-connection leads.
At a glance
Move In Connect helps Australians set up utilities when they move home. The service was solid, but the site captured only a fraction of searchers, most of whom found larger competitors first. In six months, qualified leads grew 430% and organic traffic 9.1x through SEO and Google Business Profile work.
Figures from Google Analytics, Search Console and call tracking, February to August 2026.
Traffic growth
The first job was visibility. As the Google Business Profile and pages were optimized, organic sessions climbed steadily every month, rising from 1,400 to 12,800 monthly visits, a 9.1x increase built on owned search rather than paid clicks.
Monthly organic visits
+814%Ranking progress
Visibility only matters if it is for searches that bring customers. The core term "utility connection service" climbed from page two (#16) to #2.
Ranking position, "utility connection service"
#16 to #2Page-1 keywords
The core term did not climb alone. The number of searches the site ranks for on page one grew from 14 to 118, widening the net for people looking for connection help.
Keywords on page 1
+743%Calls & leads
Rankings and traffic are inputs. The number that pays the bills is leads, which grew from 95 to 740 per month alongside the rankings, the real measure of the campaign.
Qualified leads per month
+679%Before & after
The headline numbers, side by side.
| Metric | Before | After | Change |
|---|---|---|---|
| Ranking, "utility connection service" | Page 2 (#16) | #2 | Top three |
| Monthly organic visits | 1,400 | 12,800 | +814% |
| Qualified leads / month | 95 | 740 | +679% |
| Keywords on page 1 | 14 | 118 | +743% |
"SEO became our number one source of new customers. The leads are qualified and they keep growing."
What we did
We ran the same system we use across our clients, sequenced to move the local map first because that is where utility customers decide.
Rebuilt the Google Business Profile
Full services, categories, photos and regular posts to win the local map, where movers decide.
Launched a review-generation system
A compliant, steady flow of genuine reviews to build trust and lift local ranking.
Executed local SEO
Targeted the highest-intent utility-connection and energy searches across Australia.
Fixed the site to convert
Made it easy to act in one tap, with call and form tracking to measure every lead.
Six months in, the growth compounds because it is built on owned visibility, not rented ad clicks.
The outcome
Six months of SEO turned Move In Connect into a national lead engine, with 430% more qualified leads and 9.1x the organic traffic.
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