Move In Connect
From a small organic footprint to a lead-generating machine, with qualified leads up 430% in six months.
The situation
Move In Connect helps Australians set up utilities when they move home. The service was solid, but its site captured only a fraction of the people searching for connection help, most of whom found larger competitors first.
Traffic growth
The first job was visibility. As the profile and pages were optimized, organic sessions climbed steadily month over month.
Monthly organic visits
+814%Ranking progress
Visibility only matters if it is for the searches that bring customers. The core term climbed to the top of the results.
Ranking position, "utility connection service"
#16 to #2Calls & leads
Rankings and traffic are inputs. The number that pays the bills is calls and leads, which grew alongside the rankings.
Qualified leads per month
+679%Before & after
The headline numbers, side by side.
| Metric | Before | After | |
|---|---|---|---|
| Ranking, "utility connection service" | Page 2 | #2 | Top three |
| Monthly organic visits | 1,400 | 12,800 | +814% |
| Qualified leads / month | 95 | 740 | +679% |
| Keywords on page 1 | 14 | 118 | +743% |
What we did
We ran the same system we use across our clients, sequenced to move the local map first because that is where customers decide.
- Rebuilt the Google Business Profile with services, photos and posts.
- Launched a compliant review-generation system.
- Executed local SEO on the highest-intent searches.
- Fixed the site so a visitor could act in one tap, with tracking to measure it.
"SEO became our number one source of new customers. The leads are qualified and they keep growing."
The outcome
Six months in, the results speak for themselves. Because the growth is built on owned visibility rather than rented ad clicks, it compounds instead of stopping when a budget does.
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