David leads strategy at Pink Socials and serves as the editorial reviewer and fact-checker for everything the agency publishes. Every industry page, guide and blog post is reviewed by David for accuracy, clarity and usefulness before it goes live. This is the second-expert review layer behind Pink Socials’ content.
About David
David sets the direction for client campaigns and, just as importantly, owns the review layer that keeps Pink Socials’ content trustworthy. His role is the second half of the agency’s commitment to E-E-A-T: a named expert writes the content, and a second qualified expert reviews it. That review is what separates trustworthy content from the AI-generated filler flooding the web, and it’s exactly what Google rewards on sensitive topics like health, legal and finance.
He brings a strategist’s eye to every review: does this actually help the reader? Is every claim supported? Is it current? If the answer isn’t yes, it doesn’t publish.
Areas of expertise
How David approaches the work
Recently fact-checked
Does Google Penalise AI-Written Content in 2026?
Reviewed for clarity and correctness.
9 Local SEO Ranking Factors That Actually Move the Map Pack in 2026
Fact-checked against current Google guidance.
How Long Does SEO Take Before You See Results?
Reviewed for accuracy and realistic expectations.
How David keeps our content trustworthy
David reviews and fact-checks every guide and page Pink Socials publishes, working alongside author Maria Alvarez, Head of SEO. Nothing goes live until it is accurate, current and genuinely useful. We date and update our content as search changes. See our full editorial standards for exactly how we research, write and review.