Marcus Rivera leads paid media at Pink Socials, where he has spent 10 years managing Google and Meta ad budgets from $2k to $250k per month for local and national businesses. His focus is simple and honest: turn ad spend into tracked phone calls, form fills and booked jobs, not vanity clicks. Marcus builds the conversion tracking first, then scales what actually makes the phone ring.
About Marcus
Marcus Rivera leads paid media at Pink Socials, where he has spent 10 years managing Google and Meta ad budgets from $2k to $250k per month for local and national businesses. His focus is simple and honest: turn ad spend into tracked phone calls, form fills and booked jobs, not vanity clicks. Marcus builds the conversion tracking first, then scales what actually makes the phone ring.
He is known for the “foundation first” rule he writes about often: paid ads only work once the website converts and every call is tracked, so you are buying measurable customers instead of traffic. That discipline is why Pink Socials clients rarely waste budget testing in the dark.
Areas of expertise
How Marcus approaches the work
Latest articles
Are Google Ads Worth It for Small Businesses?
When paid search pays off — and when it just burns budget.
How Much Should a Small Business Spend on Ads?
A budgeting model that scales with what works.
Google Ads vs Facebook Ads: Which Should I Start With?
Match the channel to how your customers actually buy.
How Marcus’s content is checked
Everything Marcus writes for Pink Socials is grounded in real, hands-on work, then reviewed and fact-checked by David Okafor, Head of Strategy, before it publishes. We date and update our guides as search changes, and we never publish claims we can’t stand behind. See our full editorial standards for exactly how we research, write and review.